Case Studies
Lythos Studios has experience developing creative solutions for a wide range of clients. Here are a few examples of how Lythos Studios has combined forward-thinking strategy and state of the art design to create unique branding and advertising solutions:
KUDZU HEALTH & SAFETY
CHALLENGE:
CPR, First Aid, and other safety training courses are often seen as important, but bland and boring.   Kudzu Health and Safety challenged Lythos Studios with developing a brand identity that expresses its goal of teaching life saving techniques in a fun and engaging way.


 SOLUTION:
At its core, Kudzu Health and Safety is focused on providing its students with the ability to save lives.  In short, it is in the business of making heroes. Thus, the centerpiece of Kudzu’s new brand identity comes in the form of superhero Manny Quinn.  Manny has his own Facebook page through which he dispenses health and safety tips.  Lythos has also worked with a costume design company to allow Manny to make special appearances at Kudzu’s training classes.  Manny’s costume bears Kudzu’s new logo, and he appears on the home page of Kudzu’s new website, both designed by Lythos as part of the complete branding package.
   
BAUGH AUTO BODY
CHALLENGE:
Automobile accidents can be nightmarish experiences. At Baugh Auto Body, they believe that getting your car repaired following an accident should be a pleasant experience, not a part of the bad dream. Baugh Auto Body needed a new brand identity and an advertising campaign that reflects its commitment to customer service and high-quality work.

 SOLUTION:
In what perfect world do auto body shops work around your schedule?  In what perfect world are auto body shops easy, convenient, and environmentally friendly? Because Baugh Auto Body prides itself on its efforts to make the repair process convenient and worry-free for its customers, Lythos concepted and produced the “Utopia” campaign. As part of the campaign, print, radio, and television ads promote that Baugh is open seven days a week, provides on-site weekend car rentals, and uses eco-friendly paint.  This integrated campaign uses a finely-tuned combination of mass broadcasting, community sponsorships, and niche marketing to reach the desired audience.

Three different logos Baugh had been using were replaced with a single look tailored to the company’s target audience.  The new brand identity appears on Baugh’s business cards, pocket folders, and letterhead. Baugh’s website incorporates the Utopia campaign elements, details its customer-friendly repair process, and even lists questions customers should ask when having their automobile repaired.
   
JULEP’S NEW SOUTHERN CUISINE
CHALLENGE:
Julep’s possesses a well-established brand identity as one of Richmond’s top fine dining establishments. It is the perfect place to celebrate special occasions such as rehearsal dinners, anniversaries, and holiday receptions. It is also a locally-owned restaurant that supports local growers and charitable organizations.  In other words, it is a healthy, successful business. How much good could a coordinated advertising campaign really do?  Julep’s teamed with Lythos Studios to find out.

 SOLUTION:
Although Julep’s had dabbled in advertising efforts, it was not a coordinated approach. Advertising sales reps do a great job of making you think that advertising on their station or in their publication is all sunshine and kittens.  Unfortunately, what works for one business may not be the right solution for your business.  In the end, you can send a great message to the wrong people in the wrong place.

Lythos Studios set out to develop a strategic marketing campaign that takes advantage of Julep’s strong brand identity by placing that brand in the right places.  This revamped and reorganized campaign uses radio spots, print ads, e-newsletters, and charitable events to connect Julep’s with the right people.  The results? A 30% increase in sales in the first 12 months.