Walmart
Red Camera
Lythos Studios tests new Red Camera technology for creation of print advertisements for Walmart.
The Red Camera is new video technology. It is the most state of the art equipment for shooting video, and Walmart is using it to do what else?—save money. Instead of hiring a team of still photographers to shoot print ads, only video is filmed. After a still is selected, Lythos manipulates and retouches the image and then color corrections for the creation of print ads.
